A history of compilation albums in the ’80s, focusing on the groundbreaking Now That’s What I Call Music series but also taking in its competitors, The Hits Album series and maybe a few others along the way.

Now That's What I Call Music 3

Now That’s What I Call Music 3

The runaway success of Now That’s What I Call Music volumes 1 and 2 ensured that there would be a third. With huge sales virtually guaranteed, Virgin and EMI threw their full weight behind the project and the classic ’80s Now look was created: the pig from the poster on the back of volume 1, now sporting a natty pair of shades, returned to sit atop a spiky speech bubble adorned with the word NOW and the volume number within brightly coloured balls. Although the pig would be quietly dropped the following year, the red-blue-green NOW logo would be incorporated into increasingly complicated designs until the start of the next decade. read more

More from And Many More

Now That’s What I Call Music II

Now That's What I Call Music II

There was no doubt that the first Now That’s What I Call Music album had been a success. It took the Christmas number 1 spot, sold over a million copies and had already spawned a competitor, PolyGram’s Formula 30 which … read more

Now That’s What I Call Music

Now, That's What I Call Music

Back in the early 1980s, compilation albums were a rum lot. Labels such as K-Tel and Ronco would churn out monstrosities with titles like 20 Super Amazing Hits which would have tracks faded out early and pressed really quietly to … read more